Sunday, 12 April 2009

Fertile Tributaries.

What is 'mainstream media' and what makes it mainstream?

Well, as far as I can tell, a media outlet is mainstream if politicians will talk to it.

So, I would have to conclude that if politicians refuse to talk to it then it will stop being mainstream and, as a direct result, lose advertisers and stop making profit.

The inference being that media outlets have to follow the same basic agenda as our political masters if they are to remain in the profitable, advertiser friendly, mainstream.

And the agenda IS the debate.

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