Product.

When you use advertiser driven media what does that make you?

I mean, you would assume that you were the customer right?

Wrong. You are the product. You are being sold to the advertisers.

This has a few implications. Mainly that the media outlets want to deliver a suitable product (you) to their customers (the advertisers) meaning that advert driven media is designed to a) sell to the advertisers' by putting the media outlets' product (you remember) in a position of vegetation and thoughtlessness and b) the content has to appeal to that product (you) which is most attractive to advertisers.

The result of this is that the content of advertiser driven media is designed to appeal to idiots with more money than sense. All of it.

Enjoy.